How Long Should Your Blog Post Be? Ideal Blog Post Length Tips

October 2, 2020
ideal blog post length tips

GUEST POST: In today’s post, Rahul will be sharing his top tips on how to decide the ideal blog post length! So, if you’ve ever wondered how long your blog posts should be, you’re in the right place!

One of the biggest dilemmas that most of the new bloggers face while creating content is how long their blog posts should be. Should you write short blog posts? Or long-form detailed blog posts? What actually is the ideal length of a typical blog post? Most bloggers are often faced with these questions and they mostly get wrong answers around this topic. (We’ll get to that soon!) So, in this post, I’m gonna be sharing some facts and myths around the ideal length of a blog post and help you figure out how long your blog posts should actually be.

Disclaimer: This post may contain affiliate links. If you purchase by clicking on the link, I may be compensated – at NO additional cost to you. Read the full disclosure here. My blogging dreams would not be possible without you, so thank you for your continous support. It means the absolute world to me! XO

MYTHS AROUND THE “IDEAL” LENGTH OF A BLOG POST

When you ask this question to a typical blogger who has been blogging for some time now, you’ll get answers like:

“Umm, anything above 800 words is fine!” “2000-word blog posts perform better for SEO!”

You’ll find so many different answers that it’s gonna confuse the sh*t out of you and you’ll get back to the same point:

Should you write a 1000-word blog post because someone said that above 800 words is fine? Or should you write a 2000-word blog post because someone else said so?

After writing hundreds of blog posts in different niches, I can tell you one thing that the length of your blog post should be “however long it needs to be!”

Sounds pretty absurd, right? Well, that’s the truth!
There’s no fixed or ideal length for a blog post and don’t let anybody tell you otherwise.

Short posts rank in search engines as well and this depends on multiple factors which we’ll cover very soon.

SAVE THIS POST FOR LATER!

how long should your blog post really be

WHAT ABOUT THE STATISTICS?

According to the studies by Orbit Media, the average length of a typical blog post in the past 6 years has increased by 51%.

That means, 6 years ago, bloggers used to write around 800-1000 word posts while now they’re writing around 1300-1500 word posts.

What brought this change?

Bloggers started investing more time and effort in creating long-form, detailed blog posts to provide as much value as possible to their readers.

Lots of other studies show that long-form content ranks better in search engines and bloggers who create detailed blog posts are more likely to be successful.

But that doesn’t mean you should completely ignore short articles.

Again, it depends on the topic, type of blog post, your audience, and search engine algorithms!

TIP #1: WRITE NATURALLY

When you try to exaggerate a topic just for the sake of increasing the word-count, your post is going to seem to be written unnaturally or fabricated. And your readers are going to sense this from a 100-mile distance.

Imagine if you’re visiting a blog to get an answer to a simple question and they keep going round and round in their blog post without actually making the actual point. Yeah! You’re gonna be pissed.

So, what should you do?

Write naturally and stay on the point!

TIP #2: CONSIDER THE TYPE OF BLOG POST YOU ARE WRITING

What type of blog post are you writing?

The length of your blog post also depends on the type of blog post you’re writing.

If you don’t know what actually are the types of blog posts, here are a few examples:

  • Tips articles
  • How-to articles
  • Rants
  • Top 10 articles
  • Research articles
  • Question/answer articles
  • Reviews
  • Case studies
  • And so on……

Now, if you’re writing a product review, you sure as hell can’t do it in 600 words. Well, you can, but it’s not gonna convince your readers to take action and purchase through your affiliate link.

You need to go in detail explaining each and every feature along with the disadvantages of the product.

Similarly, if you’re writing a Q/A post, then you’re not gonna answer a basic question in 2000 words when it could easily be done in 600 words.

TIP #3 ASK YOUR AUDIENCE

If you’re still not sure how long your blog post should be, you should just ask your audience.

They’re the ones who are going to read, share, and comment on your blog posts. So, it’s best to write your blog posts keeping them in mind.

Just post a poll on the social media platform where you engage the most with your audience and you’ll get your answer.

But, here’s the thing: you don’t just wanna go with their suggestion. You still need to validate it because your blog post is going to serve a much larger audience than just your social media followers.

But how do you do that?

TIP #4 PERFORM A SIMPLE GOOGLE SEARCH

You have no idea how much information you can get by just performing a simple Google search for the topic/keyword you’re trying to write.

Just type the keyword and hit the search button!

After that, open the top 5 search results in new tabs and analyze them from top to bottom. See, there’s a reason why those blog posts are in the top 5 positions.

By analyzing the top 5 results, you’re gonna get an idea of:

  • What type of content Google is showing at the top? A featured snippet, images, or a video?
  • If it’s a featured snippet, you’ll get the idea of how to format your blog post.
  • What topics Google expects you to cover.
  • And most importantly, what’s the length of those posts ranking at the top?

If the blog posts at the top 5 positions are 800-1000 words long, there’s no need to write a 2500- word post.

You can easily outrank them with a 1000-1200 words long blog post and the same goes for the long-form blog posts as well.

You cannot expect to rank your 1000-word blog post in the top 5 results which already have 2000-2200 words posts.

Do what Google is already favoring.

FINAL THOUGHTS

In the end, I’d only like to say: don’t listen to anyone who tells you that there’s a fixed blog post length that you need to follow.

Write naturally and try to do some research!

Some old school research always pays off. If you found this post helpful, don’t forget to pin and share it!

And…what’s one advice that someone gave you about the ideal length of a blog post?

Related Post: 8 Ridiculously Necessary Things to Invest in Your Blog

Coming up with the ideal blog post length can be a hassle, but these tips sure do make it a lot easier! Thank you so much Rahul for writing up this excellent piece and sharing some of your tips with us!


ABOUT THE AUTHOR

Rahul Choudhary is the founder of blog2brand.com & invicreative.com! He’s known to be obsessed with helping bloggers & online entrepreneurs in turning their passions popular + profitable. He’s also a Martin Scorsese fan and a dog lover.

Check out his blog and social media below:


If you want more blogging tips, you can visit this section of my blog!

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Comments (4)

  • The Newbury Girl

    October 12, 2020 at 12:33 pm

    This is so true – there are no hard-fast rules to how long a blog post should be. As someone who reviews a lot, I find that I’m *always* on the high end of the word count…. because I like to provide my readers with as much detail as possible so that people can make well-educated decisions!

    However, I have found that longer posts tend to be more “sticky” for me while shorter posts do better within the WordPress blogging community – particularly tags!

    Writing organically is so important though – I had to adjust so many old posts that I stuffed key words into!

    1. Gabby Abigail

      October 23, 2020 at 3:55 pm

      Yes, your reviews are so detailed and great to read! It definitely all depends on the type of post you’re writing and the kind of reader you are writing for.

  • Sarah

    October 21, 2020 at 12:24 pm

    This is a great blog post and I’d definitely say it’s very accurate. In my opinion, varying the length of your blog posts is important. If you’re writing a detailed guide, you should probably look at creating a longer information-packed post. However, a blogger tag is going to be a pretty short post to put together. I think the best thing is to write organically and authentically, and then you can make tweaks afterwards depending on search engine results x

    1. Gabby Abigail

      October 23, 2020 at 4:04 pm

      Yes, Rahul did an amazing job breaking this topic down. It all definitely depends on the type of post you’re writing.

      And totally agree with you on writing “organically and authentically” – those kind of posts are the best ones.

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