How To Run Two Blogs & Successfully Grow Them
If you’ve been following me for awhile now you probably know that I own and run two successful blogs! This lifestyle blog being my main and first blog and equationofhope.com being my faith and second blog. After running my first blog for a little over three years and my second blog for over a year, I thought I’d share a little bit about my experience with you. So, if you are thinking about starting a second blog and don’t know if you should, in this post I’m going to show you how to run two blogs successfully.
📌 SAVE HOW TO RUN TWO BLOGS + SUCCESSFULLY GROW THEM FOR LATER!
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Why I Started A Second Blog
Before we get into the how, I’m going to give you a little insight as to why I wanted to start a second blog in the first place. After consecutively blogging on this website (gabbyabigaill.com) for two years on topics such as lifestyle, fitness, faith, and personal growth, I had gained enough experience and felt pretty confident about running a blog.
(I wouldn’t recommend starting a second blog if you’re a brand new blogger!)
I was publishing a new blog post weekly, successfully bringing in traffic to my blog using Pinterest and Google, and growing my socials with no problem. Everything was running very smoothly, you could say!
How The Idea Of Starting A Second Blog Was Born
And at this point, I was simultaneously growing closer to God. I started being very active in my church – participating, serving, and being involved in our zoom meetings! Serving in church inspired me to serve online as well. I had already been writing faith-related blog posts. But, I wanted more. I wanted to create a space online where I would just talk about God. And that’s when the idea of starting a second website came to me.
I prayed about this a lot and asked God for direction. And He put it in my heart to start my second blog and create a community – Equation of Hope. So, I created equationofhope.com, an Instagram account, and a Pinterest account for this website, and the rest is history.
This website has given me so much joy and purpose.
I love writing faith-related blog posts, so having a website where I can just talk about God, share the gospel with anyone in the world, and inspire others to live their life with faith has been a LIFE CHANGER.
3 Things You Need To Know Before Starting A Second Blog
Before you start a second blog, here are some things you need to know.
1. YOUR WORKLOAD WILL INCREASE
The first thing you should know when thinking about starting a second blog is that your work will double. You’ll have to consistently create blog posts for two different blogs. So, if you already struggle to create content for your blog, starting a second blog will only add more stress to your plate.
That’s why I would suggest starting a second blog on a topic you’re super passionate about and can see yourself writing about consistently.
You’ll not only have to write for two blogs, but you’ll also have to:
- Run social media accounts for both blogs.
- Promote your blog posts.
- Run a mailing list for both blogs.
- SEO optimize two websites.
- Find collabs & sponsorships for both websites.
- Deal with tech for both websites.
- And so much more!!
Related Post: 50 Easy Blogging Tasks For Success
2. YOUR EXPENSES WILL INCREASE
Another thing to consider before starting a second blog is your expenses.
HOSTING + DOMAIN
I currently host both of my blogs with Skystra.
And although Skystra doesn’t charge me an extra fee for hosting two blogs, I do have to pay for each domain yearly. So, considering your hosting provider, you may or may not have to pay for hosting. Otherwise, you will have to pay for both domains.
Related Post: How Skystra Saved My Blog From Malware
If you want to have a professional theme, then you’ll have to spend on a theme. Because I hate using free themes, I did purchase a beautiful theme on Etsy for my second blog (You can take a look at the theme, here!)
Another cost to consider is mailing services.
I currently use MailerLite and pay a plan for my main blog because I have more than 1,000 subscribers. As far as my second blog goes, I have been deleting & cleaning out inactive subscribers frequently to maintain under 1,000 subscribers until I’m no longer able to. After I pass the 1,000 subscriber mark, this is another expense I’ll have.
So, if you plan on running an email list (which you should), consider using a free service to start off, but be aware of the costs down the line.
Some other expenses I’ve made for my blogs are:
- Stock photography website
- Canva Pro subscription
- AD slots from other bloggers to increase D.A
- P.O box
- Legal templates
This can vary for every blog.
Related Post: 15 Best Blogging Resources All Bloggers Need
3. YOUR BENEFITS WILL INCREASE
Along with more work and expenses, there are also more benefits of running two websites. Below I’m going to list the benefits I’ve personally experienced while running both my lifestyle blog and faith blog.
BENEFITS OF RUNNING TWO BLOGS
- If you run ads on both blogs, you’ll earn money for both blogs.
- More opportunities, collabs, and sponsorships.
- You’ll reach new and different audiences.
- Drive traffic from one website to the other.
- More backlinks – have your website’s backlink each other.
- You can sell more products/provide different services on both sites and increase your revenue.
- Become well-known in different niches.
How To Run Two Blogs + Grow Them Successfully
Now that I’ve shared what you need to know about running two blogs, I’m going to show you how to run two blogs successfully without going crazy.
1. CHOOSE A NICHE YOU’RE VERY PASSIONATE ABOUT
The key to being able to successfully run (not just start) two websites simultaneously is choosing a niche you’re super passionate about.
Related Post: How To Successfully Find Your Passion To Blog
There’s no point in starting a second blog to just abandon it afterwards because you have nothing to write about or you fall out of love with it.
If you just choose a random niche to simply start a second blog you won’t be successful. Like I said before, keeping up with one website is already hard enough. Imagine TWO blogs!! The only way you’ll be able to keep up with two blogs is if you write about topics you’re genuinely interested in.
I’m 100% sure that this is why I have been able to maintain and grow my second blog the way I have. I absolutely enjoy writing about faith-related topics. So, I don’t ever dread having to write for my faith blog. In fact, I’m going to tell you a little secret…….I enjoy writing for my faith blog a little more than I do for my lifestyle one (but shussssshhhhh don’t tell anyone!)
That’s how PASSIONATE I am about that niche. And that’s how I know that it wasn’t a mistake to start a second blog.
YOU HAVE CHOSEN THE RIGHT NICHE IF:
- You always have new blog post ideas.
- Writing doesn’t feel like a chore.
- There is always something to write about.
- You’re always motivated to create content.
- You’re able to grow your website + audience.
2. CREATE A SOLID PLAN + SCHEDULE
In order to make it work, you need to come up with a solid plan.
Simply having the intention to run two successful blogs is not enough.
You need to come up with a realistic plan that will help you determine exactly what you need to do everyday to run and grow your blogs.
People often ask me how I’m able to run both of my websites and make enough time for each. For starters, I’m a huge planner. So, planning ahead of time has helped me plan out my daily blogging tasks, prioritize between blogging tasks, block time for important blogging tasks, and complete all of my blogging tasks without a hassle.
It’s needless to say that planning is very essential.
In my case, I like to post at least one new blog post on each website weekly. So, what I do is I block time to write and publish a new blog post on my faith blog on Mondays (that’s the designated day for my faith blog) And on Wednesdays and Thursdays, I like to block time to write and schedule blog posts ahead of time for my lifestyle blog. However, because I am one month ahead on posts and I also publish guest posts or pre-written sponsored posts on this blog, I have an advantage on my lifestyle blog.
THINGS YOU NEED TO PLAN:
- How many blog posts do you want to publish weekly?
- What are you going to write about every week?
- Where are you going to promote your blog posts?
- Who are you writing for in every post? How do you write for them?
- When are you going to complete every task on your to-do list?
- What days are you going to work on each blog?
- How are you going to divide your time on each blog?
- How many social media posts are you going to create weekly for each blog?
GRAB THE PRODUCTIVE BLOGGER PLANNER
Whether you’ve been blogging for years or just started a new blog, this printable blogger planner was created to help you plan out, organize, tackle your blogging tasks, and be a productive blogger! Click here to grab The Productive Blogger Planner.
3. DRIVE TRAFFIC FROM YOUR WEBSITES
Another thing that has helped me a lot when growing my second blog is using my first blog! Because your second blog is new, you need to work hard for your traffic. A new website takes time to rank on google, rank on Pinterest feeds (Pins don’t blow up quickly anymore), and gain an audience.
So, what I’ve done to drive traffic to my second blog is:
- Add backlinks to older posts.
- Create posts on my first blog where I can link to my second blog.
- Create ads (graphics) to promote your second website or blog posts on Canva and include these graphics in your posts.
- Include related posts from my new blog on my newsletter.
My first year running my lifestyle blog, I hit a little over 5k views in total. Meanwhile, my first year running my faith blog, I surpassed 60k views.
4. OPTIMIZE YOUR TIME
If you want to successfully grow your blogs, you also need to be productive.
Because you only have so much time to devote on each website, you need to know how to effectively optimize your time. Don’t spend all your time on one blog, but also don’t spend too little time on each blog. Learn how to spread your time and divide your time for each blog properly.
Here are some tips that will help you optimize your time:
- If you’re not inspired to write on one blog, write for the other.
- Block time to work on each blog.
- Set days to work on each website.
- Create a list of tasks you need to complete for each website weekly.
- Set goals for each website weekly and work accordingly.
- Create a flexible but clear schedule to help you spend your time wisely.
5. LEARN FROM YOUR OWN EXPERIENCE
The last tip that I can give you is to learn from your own experience of running a blog. If I’m being honest, I barely did any research to start a second blog. I simply put to practice what I had learned from already running my blog. Just that this time, I already knew what mistakes to not make, what areas to focus on, what content I should be creating, how I should be promoting my blog posts, and what blogging tasks are essential.
Your first blog is your best teacher.
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I hope you found this post helpful – I tried to keep it very real with you! Is it hard to run two blogs at the same time? Yes. Is it impossible? Absolutely not. If you really are set on starting a second blog and you’re clear on your purpose and how you’re going to run two blogs at once, then go for it. Starting a second blog was the best decision I made and I have no regrets!
Until next time,