Have you been spending hours and hours working hard on your blog but are receiving little to no traffic? Are you on the verge of quitting blogging because your hard work isn’t getting the attention and traffic it deserves? I’ve been there. It’s definitely discouraging to pour your heart out writing blog posts, but not seeing any results afterwards. However, unless you’re a SEO pro, your posts won’t get much traffic unless you make time to promote them on social media. Unfortunately, spending hours only writing blog posts is NOT enough! You have to schedule social media time for your blog. So, today I’m going to break down how you should use social media for your blog.
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SPENDING TIME ON SOCIAL MEDIA
Now, I know what you’re thinking. How will I make time to be on social media for my blog when I barely have time? I get it, you’re a busy bee. Us bloggers are the busiest of all bees. With so many blog tasks that we have to tackle and life happening around us, it just seems impossible to find time to be on social media for strictly blogging purposes, right?
FINDING THE RIGHT TIME TO BE ON SOCIAL MEDIA
I mean, we all struggle to find some free time to just go on social media and keep up with our family, friends, and favorite celebrities. However, we always seem to find a way to make time. Don’t we? Of course we usually only mean to spend about five short minutes going through all of our social media accounts. But by the time that we respond to all of our mentions, dms, and scroll through our feeds, 40 minutes (or more) have passed….THE HORROR! The point is that we always have time to be on social media.
USING SOCIAL MEDIA WISELY
Personally, I love being up to date with everything that’s happening on social media. I love going on social media to post, check up on friends and family, and know what’s happening in the world. However, I strongly dislike wasting valuable time on social media doing something that won’t give me any kind of growth or benefit. So, I try to control my social media time as much as I can. I’ve taken various social media hiatuses in the past to just step away from social media for some time. And trust me, we all need to do this once in a while. You can try my 7 day social media detox challenge, here!
WHY SOCIAL MEDIA IS NOT YOUR ENEMY
Although it’s necessary to take breaks from social media every once in awhile, you should not neglect social media for long periods of time for the sake of your blog! You have to make time to promote your blog posts, engage with your audience, increase your traffic, and network! Social media is your best friend. There I said it! Like I said before, unless you spend time on social media, your posts will go unnoticed. So, if we can’t escape social media, we might as well use it for our own benefit. Who’s with me?
Social media can be your best friend and ally if you use it to grow and expand your brand. Heck yes to free marketing! I’m all for it and you should be too!
HOW TO SCHEDULE SOCIAL MEDIA TIME FOR YOUR BLOG:
Now that we have established that we have to spend some time promoting our work on social media, let’s talk about scheduling time for social media tasks. In today’s post I will give you some ideas on the various social media tasks you should schedule time for. Also, keep reading for a free social media task planner at the end of this post! 🙂
SCHEDULE TIME TO POST ON INSTAGRAM:
1. Post content:
You should post content on Instagram to:
- Share more about yourself with your audience.
- Promote a blog post.
- Grow your following and link clicks.
- Enhance your feed.
- Promote a product or service you love.
- Share a personal message or story.
2. Upload IG stories :
You should upload Instagram stories (daily, if you can) to:
- Share a new blog post.
- Remind your audience of older blog posts.
- Keep your audience updated on latest news.
- Ask questions.
- Conduct fun polls.
- Interact with your audience on a more personal level.
- Share snippets of your life.
- Conduct small series.
- Share a motivational quote.
- Open more conversations in dms.
SCHEDULE TIME TO ENGAGE ON INSTAGRAM:
1. Reply back.
You should always take a few minutes of your day to respond to direct messages and to reply back to the latest comments on your photos.
2. Return the love.
Something I love doing is returning love (likes, comments, etc) It’s my way of saying thank you to those who take their time to leave some love. So, make time to through your latest photos and return some comments and likes back. If someone was kind enough to leave you a thoughtful comment, please be sure to return the love. 🙂
3. Engage with your feed.
Engage with some of the photos and videos on your feed. If there are any photos or videos that catch your attention, spread some love by liking them or leaving thoughtful comments. This is a great way to make new friends and engage with your audience or future audience (if they aren’t following you yet)
SCHEDULE TIME TO GROW ON INSTAGRAM:
1. Grow your followers by following NEW people.
One of the best ways to find new people with similar interests as you is by going through accounts you follow and following accounts they follow and accounts that follow them. Be sure to leave about 6 likes so that they can notice your account.
2. Promote your other social media accounts:
Share the links or usernames to your Twitter, Pinterest, Facebook, and Tik Tok account.
SCHEDULE TIME TO POST ON TWITTER:
Keep your account active by tweeting at least three times a day. You should tweet to:
- Give your followers some insight of your life.
- Share the BTS of blogging, sort to speak.
- Ask your audience questions.
- Build a connection with your audience.
From sharing something personal, to providing inspiration to promoting your latest work, use your tweets to make a name for yourself.
2. Share photos.
Although Instagram is the ideal place to post your photos, selfies, and what not, there is nothing wrong with sharing photos on Twitter, too. So, go ahead and share your favorite quotes, a photograph that you took and are proud of, and even photos of yourself that you find to be “twitter worthy“, even though Instagram saw it first, haha!
SCHEDULE TIME TO ENGAGE ON TWITTER:
1. Reply back: Like, comment or RT!
Try to respond to most of your mentions and all of your direct messages.
If someone sends you a thoughtful tweet or asks you a question, don’t leave those mentions unnoticed.
2. Return the love.
Go through your latest mentions and try to return some comments, likes and retweets back. If someone was kind enough to leave you a thoughtful comment, please be sure to return the love. 🙂
3. Engage with your timeline.
Engage with some of the tweets and media on your timeline.
If there are any tweets, photos or videos that catch your attention, let it be known. Retweet tweets that you love or RT tweets that will help a friend out.
Be the kind of follower that you would like to have.
4. Comment under threads.
Look out for blogging and social media threads on Twitter.
Twitter threads are an easy and great way to find new accounts to follow and possibly new blogging besties. Engage in these threads by sharing your links and your latest content (blog post, youtube video, etc). And as always, don’t forget to return the love!
SCHEDULE TIME TO GROW ON TWITTER:
1. Grow your followers by following NEW people.
Like I mentioned earlier, one of the best ways to find new people to follow is through the people that you are already following. So, go through the list of people you follow and choose accounts that are similar to yours and follow some of the accounts that they follow. Mutuals are the best!
2. Participate in blogger threads.
Threads are a great way to find accounts that are similar to yours.
When you come across Twitter threads,
- Look through the comments.
- Follow accounts that interest you.
- Like some of the comments.
- Make new friends!
3. Promote your links.
There are many threads that people create to give you a chance to promote your blog links, new blog posts, and social media links. So, keep an eye out for these threads and promote with no shame. Ask people to follow you on your other social media accounts, but make sure you correspond to them as well. Don’t just expect everyone to follow you or check out your work without you engaging with them as well. Also, don’t be spam. No one likes a spammer.
SCHEDULE TIME TO:
1. Create engaging pins to:
- Promote old and new blog posts.
- Increase your monthly viewers on Pinterest.
- Promote a product or service.
2. Be active on Pinterest by:
- Scheduling pins manually or through Tailwind.
- Pining your own pins and other people’s pins throughout the day!
- Saving pins to multiple boards!
- Creating new boards every couple of weeks.
3. Optimize your Pinterest account by:
- Organizing your boards.
- Creating covers for all of your boards.
- Adding keywords in your board descriptions.
If you’re new to Pinterest, I definitely recommend that you check out Ell’s Pinterest course, here! This course helped me triple my monthly viewers on Pinterest in a month and it helped me increase my blog traffic! (Aff) Want to be Pinterest buddies? Here’s my Pinterest account!
SCHEDULE TIME TO:
- Promote your content on Facebook.
- Share your latest blog post.
- Share photos like you would on your other social media accounts.
- Create a Facebook groups.
- Join Facebook groups.
- Like other facebook pages.
GRAB YOUR FREE SOCIAL MEDIA TASK PLANNER PRINTABLE BELOW!
SOCIAL MEDIA WEEKLY TASKS PRINTABLE
I have created a fun printable to help you keep track of your weekly social media tasks. If you want to download this free PDF, enter your email below and you’ll get access to this social media tasks printable and my entire resource library!
Once you sign up, you’ll receive an email with the password to my resource library! Just enter the password and you’ll be able to download this social media tasks printable and anything in my resource library.
I hope you enjoyed these ideas and will begin to use social media more to grow your blog. Do you have a favorite social media task? Will you start to schedule social media time for your blog? Let me know in the comments below.
Until next time,