Introduction To Monetization And Marketing For Your New Blog
New to blogging and have no idea on how to properly monetize and market your brand new blog? Monetization and marketing for your new blog doesn’t have to be rocket science! You can successfully start a money making blog by implementing the right monetization and marketing strategies. In this post I’m going to share an in-depth introduction to monetization and marketing for your new blog. Use these monetization and marketing tips to begin your blogging journey on the right foot.
📌 SAVE THIS INTRODUCTION TO MONETIZATION AND MARKETING FOR YOUR NEW BLOG FOR LATER!
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Intro To Monetization & Marketing
INTRODUCTION TO MONETIZATION
You created a WordPress website, added a super cute theme, created different pages, and finally published your blog. Is that all you do to make money from blogging? Well, then when am I getting my first $1000 Gabby? If only it were that easy! Making money from your blog requires smart blogging strategies and I’m going to give you my secret sauce in this post. Let me take you through the process.
I suppose you’ve already established your website by now. Did you give your blog a brand name? Did you create the important pages? And did you write a good website copy optimized for SEO? Awesome!
You’ve already added the pillars of your blog. Now let’s build it up more.
After you’ve established your website, it’s time to start putting out content regularly. What is this content? These are SEO-optimized blog posts. When you put out content regularly, you’ll start to see your audience forming. You’ll start getting traffic to your website and now you’re ready for the juicy part.
The monetization of your blog. In other words, the process of earning revenue from your website. So let’s take a look at different ways to monetize your new blog.
WAYS TO MONETIZE YOUR NEW BLOG
Google AdSense is one of the most common ways of monetization for new blogs because it’s function is very simple and you don’t need to have a lot of traffic to join their program. If you’ve never heard of Google AdSense before, Google AdSense is an advertising program that allows you to run ads on your blog. Whenever someone clicks on those ads, you get paid a small commission from Google. This can be the easiest way to generate an income for new bloggers. But you don’t have to stick to Google AdSense, once you start increasing your traffic you can try other companies like SheMedia, Ezoic, Mediavine, etc.
Personally I use SheMedia for my main blog and Ezoic for my faith blog! With SheMedia, you get to choose which ads would show up on your blog along with their size which means only ads that are relevant to your audience will be shown. This helps in increasing the click rate and engagement on these ads. Hence, more ad revenue for you!
Sponsored Blog Posts
Sponsored blog posts are when someone pays you money for them to write a blog post on your website. This occurs more when you’ve already established yourself as a brand on the internet and have a lot of traffic coming to your blog. People can write a sponsored blog post for your blog as a way to introduce your audience to them or their brand. Imagine this as being a shout-out for them except it’s on Google.
This might not be the best option for brand new bloggers because people usually do sponsored blog posts for more established bloggers with a lot of traffic to their website. However, it’s worth noting so that when you do have more traffic you can reach out to companies/brands for sponsored posts.
A membership site simply means that your readers subscribe to you for exclusive benefits. This subscription can either be monthly or annually. Membership sites are a great way to monetize your blog. Not only because of the money but because you build a community of people that are like-minded and share common interests. The benefits the readers pay for can include webinars, exclusive blog posts, zoom meetings, one-on-one advice, in-person meetups, and much more.
One of my favorite ways to monetize your blog is by selling digital products, like e-books, online courses, one-on-one coaching, and so much more. These products, however, require you to have some traffic because if you don’t have an audience who already connects with you, they’re not going to invest in your products. So, with digital products, you must build that connection with your readers before launching anything. But selling digital products is a very easy way to make money while sleeping. There’s nothing more rewarding to me than randomly receiving “you made a sale” notifications throughout the day from an ebook that I wrote a year ago.
Did you know that “More than 80% of brands have affiliate programs.” And “nearly 65% of affiliate marketers generate traffic by blogging.” Affiliate marketing is a great way to monetize your blog and it’s so simple that anyone can start right now. I can’t wait to share with you how, so let’s dive into the topic of affiliate marketing.
INTRODUCTION TO AFFILIATE MARKETING
What is affiliate marketing?
In the complex world of marketing, what exactly is affiliate marketing? In simple words, affiliate marketing is a way to earn commission by recommending products or services to the audience. It’s one of the easiest business opportunities and the fastest way to earn money online for anyone. Even if you’re a total beginner, you can still crack this.
Why should you get into affiliate marketing?
Affiliate marketing is such a great business opportunity for people because you don’t require a startup cost for affiliate marketing. You don’t need to worry about investments, business expenses, profitability, or profit margins. One can start affiliate marketing with $0 or at maximum, a couple of hundred dollars, which is what I recommend. Another thing that’s great about affiliate marketing is that you have nothing to lose here. As I said you can start this business with $0, so even if it doesn’t work out for you, you can just walk away and it wouldn’t affect you.
How Does Affiliate Marketing Function?
You might be thinking, how does the company you’re promoting know it was your link and not somebody else’s, right? It’s fairly simple. Anytime you sign up for an affiliate program, you’re given a special link from the company. When someone clicks this link, a small file called a cookie is stored on their computer letting the merchant know that the sale came from you.
Example of how affiliate marketing works….
I’ll give you an example to make you understand the process better.
Let’s say that Sephora is selling makeup, right? What we can do as an affiliate marketer is we can market these Sephora products on our website, YouTube channel, TikTok, Discord, or Facebook groups, wherever we like. We then get a special link custom-made for us from Sephora that tracks when people click on our link and buy any product. We then get a commission from Sephora for every sale of that product from our link. Pretty neat, isn’t it?
How Can You Find Products To Promote?
An important thing to keep in mind while promoting any product online is our integrity and honesty towards our audience. Just because we can promote any product under the sun doesn’t mean we should. The most important thing to consider when promoting a product is your ‘audience.’
Ask yourself these questions before marketing anything:
- Is this product or service suitable for my audience?
- Will my audience benefit from this product?
- Do I use this product myself?
- Is this product genuinely good or is it a hoax?
If your answer to the majority of these questions is yes, then your product is worth promoting.
Now, let’s start by understanding the different types of products we can promote. Most companies and products will have an affiliate program. It already exists in the market, especially among B2C companies.
You just need to find these affiliate programs by doing a quick Google search.
There are three main types of products:
- Physical products
- Informative products
- Service-based products
They are the simplest and easiest products to promote, all thanks to Amazon. Amazon has the world’s largest affiliate program and “Amazon Associates has the highest market share of affiliate networks at 44.68%, with over 90,777 companies currently using the program.”
Once you sign up for the Amazon affiliate program, you can get a link for any product on their site and share it wherever you want, to earn a commission from it. The cool thing about Amazon is that if someone clicks on your link and buys that product, but then looks at the bottom and buys a camera, a book, and a crib too. You get a commission for all the four products they bought with that link and not just the one you mentioned.
Information products are those that are created by an authority to teach the audience how to do something. These people can be marketers, bloggers, successful business owners, coaches, etc.
‘Copy Posse’ and ‘Copy Hour’ are great examples of an information product. The reason why these products are great to promote is that their price is higher which means the commission is way higher. They provide a solution for the reader’s problem so the audience wants to buy the product. The only problem with marketing these is that the creator gives the right to promote products to only a few people so if you find an informative product that the creator wants you to promote, go get it.
The biggest one in the digital world is promoting a service product. As a blogger, you might have used Bluehost, WordPress, a premium theme, email marketing service, etc by now. All these are service-based products and it might be the easiest one to promote from our list because if there’s a product you use, I’m sure your audience would want to buy it. With that, we’ve learned all the basics of monetizing your new blog and I’m sure you’re going to apply some of the things mentioned above in your blogging strategies.
INTRODUCTION TO MARKETING
Now, let’s look at how we can market our new blog and generate more traffic to our website.
What is marketing?
Marketing is one of the most important steps in any business, let alone blogging. It educates the audience about your products, and new product launches, and helps increase sales. Traditional marketing happened through advertisements we saw on television but in the digital world, things are a little different. We’re going to look at how you can market your blog and the best strategy and platform to market your content.
Email marketing is one of the most powerful tools to build a relationship with your audience and grow your business. And why is that? It’s because these emails go directly to the reader’s inbox as a personal message and help brands communicate with their audience. We need to have a good email marketing strategy in place to make this work. So, how do you start building trust from the very first email?
How do you build an engaged email list?
It’s through engaging with your audience. People get bombarded with emails every single day. How many do you open? Maybe a few? But don’t you always open emails from people whom you like and trust? Hence why it’s important to build that element from the very start. If people don’t like you, they’ll ignore your emails every time.
How do you get your audience to like and trust you?
Be personal. Have you subscribed to someone and then got an email from them with the name, ‘email@example.com?’ When was the last time you felt connected to an email with that ID? I guess never. It’s so important to add your name to your business email so that people understand it’s you sending that message and not a bot. Once you have your email address right, it’s time to talk to your audience and get personal with them.
Tips when sending your first email
When sending your first email and introducing them to who you’re, add in some questions for them. Ask them two questions.
- What’s the one thing you’re most thankful for today?
- What’s the one biggest struggle you’re dealing with right now?
These questions will get people thinking and become personal. If your readers respond to your question, a relationship starts to build. You need to reply to every response you’ve got and most times it’s very unexpected for the readers. So, when you reply, it shows your readers that you care for them and they start to develop a massive amount of trust. Communicating with your audience takes so much weight off your shoulders as you can ask them what their biggest problems are and provide a solution curated just for them through your content.
Social Media Marketing
Social Media can be harsh on bloggers as most of these platforms don’t have an option to share links in your post that readers can go to and access your blog. But there are still ways you can make social media work in your favor. Choose any two social media channels for you at the moment and focus on that. Creating content for blogs and emails is itself a lot of work, add in creating content for social media.
Social media channels that work for bloggers are:
One of the best platforms you can market your blog content on is Pinterest, as users can click through live links on this platform. Most of the audience on Pinterest consists of women so, if your blog is curated toward women, guess Pinterest is your best bet.
With that, we have reached the end of our post on monetization and marketing. Everything mentioned above is just a basic introduction monetization and marketing. While the concept may look simple, grasping everything in this post all at once will overwhelm you. So, slowly bring everything into action and you’ll see great improvement with your blog. Let me know in the comments below if you’d like to know more in-depth information about monetization and marketing!
More Posts Related To Blogging, Monetization, and Marketing That You May Like:
- 5 Smart Blogging Tips To Grow Your Blog
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- How To Run Two Blogs And Successfully Run Them
- 7 Blogging Tips For Bloggers Who Need Motivation
- How To Easily Monetize Your Blog From Day One
Until next time,