Introduction To Pinterest Marketing: The Best Beginner’s Guide
When you hear the word Pinterest, what is the first thing that comes to mind? Probably aesthetic photos and quotes, right? While Pinterest is indeed the place for aesthetic photos, outfit ideas, recipes, and quotes, Pinterest is so much more than that. If you’re a business owner, you need to be on Pinterest not just for the aesthetic content on there, but to grow your business through Pinterest. I’ve put together a pinterest marketing for beginners guide that will teach you the basics of Pinterest marketing. We’re going to look at what Pinterest is and how to do Pinterest marketing the right way even as a complete beginner. So if you’ve been struggling to use Pinterest to grow your blog, this pinterest marketing for beginners guide is for you!
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Pinterest Marketing For Beginners Guide
WHAT IS PINTEREST?
Pinterest is a visual search engine for finding ideas, inspirations, and entertainment. It is also a social media platform that allows users to explore, share, and store visual content.
Pin: A pin is a piece of content that contains an image, description, and a link to a website or blog post.
Boards: A collection of pins that you save.
Pinning: The act of saving a pin to your Pinterest board.
Re-pin: The act of saving and sharing a pin that was already shared by an existing Pinterest user.
INTRODUCTION TO PINTEREST MARKETING
According to Pinterest, “433 million people use Pinterest every month to find ideas and inspire their next purchase.” This makes Pinterest marketing incredibly effective for brands and businesses. Not to forget the fact that “83% of weekly Pinners have made a purchase based on the content they saw from brands on Pinterest.” So, now is the best time to use Pinterest to market your brand and drive traffic to your website. Let’s look at all the ways Pinterest marketing can help your business.
1. Pinterest Helps Educate The Readers
“85% of Pinners say Pinterest is where they go to start a new project.”
Pinterest is filled with tutorials, infographics, videos, how-to guides, and so much more educational content. The ability to showcase visual content is Pinterest’s superpower. Visuals are the most powerful way you can educate your audience and make them understand the concepts.
2. It Allows You To Spread Your Content
Unlike Instagram and other social media platforms, Pinterest allows its users to link to other websites on their content. This can be a strong addition to your marketing as it allows you to boost sales and drive traffic to your website.
3. Pinterest Allows Users To Tell A Visual Story
Pinterest helps you dictate a visual story to the readers about your brand. It humanizes your brand and gives it personality.
When you tell a story through video content, you don’t just tell the people what you’re about, you show them. It lets the audience know your core values, who you support, why you support them, and your goals and efforts after each product.
Visual content is the most engaging and entertaining. It keeps the readers hooked on your content. This means that they’re viewing the content with that much precision. This puts pressure on the brand to only produce high-quality content each time.
So, when the audience comes to your page, they know they’re getting the best deal.
4. It Helps You Build A Community
It’s no secret that the online world brings like-minded people together and forms communities. Pinterest is no exception when it comes to building communities online.
When people know what your brand is about, they start coming to you for that type of content when they need it. There is a trust factor that your audience knows you’re their go-to person when it comes to the industry you’re marketing. Pinterest knows this all too well and hence has now it has included a like, share, and comment button so your audience can interact with you and you can form a deeper sense of connection.
A strong connection with the audience allows you to count on your followers to consume your content, interact with your pins, and make their way to your website. Your audience’s support and loyalty allow you to drive traffic to your website and become your customer too.
STEP BY STEP PINTEREST MARKETING FOR BEGINNERS GUIDE
1. Sign-Up For A Pinterest Business Account:
Go to business.pinterest.com and create a business account. It’s straightforward and you’ll be able to create an account easily with just a few clicks.
It’s important to create a business account rather than a personal account. With a Pinterest Business account, you get access to all in-app Pinterest Analytics. This allows you to monitor how many pins and profile engagements you get every month, how much traffic you are driving to your website, which content is performing the best, and so much more. If you already have a personal account and want to switch it to a business account, you can easily convert it without losing any of your old content.
Business accounts are free on Pinterest.
2. Start Filling In All The Details For Your Pinterest Account:
To build your profile, start by pressing the sign-up button on Pinterest. You can sign-up using your email, Facebook account, or Google account. I’d suggest you create an account through your email as it’s the best option otherwise your account will always be connected to this other platform and that can create a lot of confusion.
So, once you enter your credentials, now it’s time to set up your account. Start by adding your profile name and business website if you have so. If you don’t have a website yet, that’s okay, you can always go back and add one whenever you’re ready.
Next, answer all the questions that Pinterest asks you about your business. After you’ve added everything, you’ll now be able to access the Pinterest home page. But first, we need to edit some of our personal information. So go to the settings and add all your personal information.
3. Get, Set, Go Pinning!
Once you have your account done and ready, all that’s left to do is start creating Pins. If you have a personal Pinterest account and have been using it for a while, you’d know that people create a million pins and add them to their board. It’s so simple. Just upload an image, add a link to your image, and save it. Voila!
But if you’re a business and you want to grow your audience, that strategy will not work. Pinning everything under the sun doesn’t help your readers to bond with you, it drives them away.
Putting time and effort into each pin and only posting content related to your brand will make your audience connect with you. We’ve got to make each pin count.
So, to create a Pinterest pin:
- Go to the Pinterest home page and click on the ‘Create’ dropdown menu at the top left.
- Choose the ideal pin type for you.
- Upload an image or a video file from your desktop.
- If you’re choosing ‘Save from site’ then add a destination link from which to save an image
- Add your pin title.
- Give a brief pin description.
- Go ahead and add alt text for better SEO.
- Add a destination link for people to go to access the content.
- Choose a board to add your pin to.
- You can choose to publish immediately or publish later.
- Finally, click Save to create your first ever Pinterest pin.
Things to keep in mind:
- Create vertical high-quality pins to catch user interest.
- Keep the pin size in the recommended ratio of 2:3 (1000×1500 pixels) or you can stretch it up to a 1:2 ratio.
- Make sure to use bright pictures and bold fonts to grab the reader’s attention.
‘Creating creative, high-quality designer pins feels like an achievable chore? Well, let me help you. I have curated a bunch of customizable, creative, and well-designed Pinterest templates for bloggers and content creators that use Pinterest marketing for their business. It’s easy to customize and saves so much time when creating pins.
Feel free to check out my Pinterest templates page to get access to a great collection of templates that’ll boost your monthly traffic.
TYPES OF PINS ON PINTEREST
Did you know that earlier Pinterest only had image pins on their website? It’s only recently that Pinterest has started to expand the types of content on its website. Let’s look at all the different types of pins that you can create.
The OGs on Pinterest are the image pins. These are vertical images of the recommended ratio of 2 : 3 as 82% of people use Pinterest on mobile. The images can be infographics, posters, photographs, and snippets.
Video pins are short videos of the recommended length of 6-15 seconds. These video pins allow you to tell a more comprehensive story about your brand.
Pinterest idea pins AKA story pins are nothing but a bunch of images put together just like a story on Instagram. These can either be an image or a short video and it plays like a presentation.
Rich pin means that the pins will automatically synchronize information from your website. If something changes on the original webpage, the rich pin updates on its own to reflect the changes.
PINTEREST PIN CREATION SERVICES
‘If you’re a newbie that cannot get around the concept of pinning or you’re an expert but just don’t have the time in the day to create pins for your boards. Let me take over and help you. I know just how time-consuming creating pins can be! So, I want to help reduce some of your workloads by creating your pins for you!’ Feel free to check out my service page for more information:
MORE TIPS REGARDING PINTEREST
- “Very light and very dark images are not repinned as often.
- Images neither highly desaturated (black and white, for example) nor highly saturated perform better.
- Red images get more repins than blue images.
- Imagery that contains less than 30% background (such as whitespace) are repinned the most.”
With that, we’ve come to the end of this pinterest marketing for beginners guide. I hope this post was able to help you understand Pinterest Marketing and its importance in increasing your website traffic. When it comes to providing content on Pinterest, we need to make sure that we’re providing the highest quality of images and videos to our audience. They must leave having the best user experience. This post was a complete beginner’s guide to Pinterest Marketing but if you want to learn more in-depth strategies and SEO tactics on Pinterest, let me know in the comments below.
More Posts You May Like
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- How To Easily Monetize Your Blog
Until next time,